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Targeted Content: The Holy Grail of Content Marketing
For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put...
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Amplify Your Content Strategy with Influencer Marketing
Image via BigStockPhoto.com Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry...
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